Section BUS.04.05 — Opening Disclosures

(a) In a face-to-face solicitation, a seller shall disclose all of the following to the consumer:

(1) The name of the principal seller.

(2) The name of the individual making the face-to-face solicitation.

(3) That the seller is offering or promoting the sale of consumer goods or services.

(4) The nature of the goods or services which the seller is offering or promoting.

(b) A seller shall make the opening disclosure before asking any questions or making any statements to a consumer, other than an initial greeting.

(c) A seller shall not use any fictitious name in the opening disclosure, except that a seller may use a trade name if all of the following apply:

(1) The seller is widely known by and consistently does business under that name.

(2) The name does not have the tendency or capacity to confuse or mislead the consumer as to the seller's true identity.